Privacy Policy
Last Updated: September 2, 2026
South Valley Equine (“South Valley Equine,” “we,” “us,” or “our”) respects the privacy of the horse owners, trainers, referring veterinarians, and other visitors who interact with us. This Privacy Policy explains what information we collect, how we collect it, how we use and share it, how long we keep it, and the choices you have about it.
This Privacy Policy applies to information collected through southvalleyequine.com (the “Site”) and through your other interactions with South Valley Equine, including when you request or schedule an appointment, register as a client, bring a horse to one of our hospitals or clinics, receive ambulatory or emergency care, use our reproductive or rehabilitation services, communicate with our staff by phone, email, or text message, submit an online form, or apply for employment, an internship, or an externship.
Information We Collect
Contact and client information. When you become a client or contact us, we collect information such as your name, mailing address, email address, telephone number(s), and your preferred way of being contacted. If you are a trainer, barn manager, or referring veterinarian, we may also collect your business name and role.
Patient and medical records. To provide veterinary care we collect information about your horse, including name, breed, age, sex, color, registration or microchip details, medical history, examination findings, diagnostic images and laboratory results, treatments, medications, and reproductive records. Information about an animal is not personal information on its own, but it is stored in association with the owner or responsible party and is treated with the same care.
Billing and payment information. When you pay for services we collect billing details such as the name on the account, billing address, invoice history, and payment records. Card and bank details are processed by our payment processors; South Valley Equine does not store full payment card numbers on the Site.
Insurance and financing information. If you ask us to submit a claim to an equine insurer or use a third-party financing option, we collect the policy or account details needed to do so.
Communications. We keep records of communications you have with us, including appointment requests, emergency calls, text messages, emails, web form submissions, survey responses, reviews, and testimonials.
Employment and student information. If you apply for a position, internship, or externship, we collect the information you provide in your application, such as your resume, education, licensure, and references.
Information collected automatically. When you visit the Site, we and our service providers may automatically collect information about your device and how you use the Site, including your IP address, browser and device type, operating system, referring website, pages viewed, links clicked, time spent on pages, and approximate location derived from your IP address.
How We Collect Information
We collect information in three main ways. Directly from you when you call, email, or text us, fill out a form on the Site, register as a client, bring a horse in for care, make a payment, apply for a job, or otherwise share information with us. Automatically through cookies, server logs, analytics tools, and similar technologies when you use the Site (see Section 6). From third parties such as referring veterinarians, diagnostic laboratories, pharmacies, insurers, breed registries, and service providers that help us run our practice.
How We Use Information
We use the information we collect to provide veterinary care, including diagnosing and treating your horse, coordinating referrals, and maintaining accurate medical records; schedule, confirm, and remind you about appointments, and follow up on care; communicate with you about your horse’s treatment, test results, discharge instructions, and prescriptions; bill for services, process payments, submit insurance claims at your request, and manage accounts; respond to your questions and requests; send service and practice updates, such as changes to hours, seasonal wellness reminders, or new services, where permitted by law and consistent with your preferences; operate, secure, maintain, and improve the Site and our services; evaluate applications for employment, internships, and externships; and comply with legal, regulatory, licensing, and record-keeping obligations, and establish or defend legal claims.
Text Messaging (SMS)
No mobile information will be shared with any third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with or obtained by any third parties.
If you provide your mobile number and opt in, South Valley Equine may send you text messages about appointment scheduling and reminders, patient updates, lab results availability, billing notices, and other information related to your horse’s care. Message frequency varies depending on your interactions with us. Message and data rates may apply.
You can opt out at any time by replying STOP to any message. After you opt out, you will receive one final message confirming that you have been unsubscribed. For help, reply HELP or contact us using the information in Section 12. Consent to receive text messages is not a condition of receiving veterinary care.
How We Share Information
We do not sell your personal information. We share it only as described below.
Service providers. We work with companies that help us operate our practice and the Site, such as practice-management and medical-records software providers, website hosting and IT providers, payment processors, appointment-reminder and messaging platforms, email providers, and analytics providers. These providers are permitted to use your information only to perform services for us.
Veterinary care partners. With your knowledge, we share patient records with referring or consulting veterinarians, diagnostic laboratories, imaging specialists, pharmacies, and other providers involved in your horse’s care.
Insurers and financing companies. When you ask us to, we share the records needed to process an insurance claim or financing application.
Legal and safety. We may disclose information when required by law, subpoena, court order, or regulatory or licensing authority; to report a reportable disease or condition as required by state or federal animal-health regulations; or to protect the rights, property, or safety of South Valley Equine, our clients, our patients, or others.
Business transfers. If South Valley Equine is involved in a merger, acquisition, financing, or sale of all or part of its assets, your information may be transferred as part of that transaction, subject to applicable law.
Cookies and Analytics
The Site uses cookies and similar technologies to remember your preferences, understand how visitors use the Site, and measure the performance of our pages. Some of these technologies are provided by third parties, such as Google Analytics.
Most browsers let you block or delete cookies through their settings. Blocking cookies may affect how some parts of the Site work. Where required by law, we will ask for your consent before setting non-essential cookies.
Data Retention
We keep personal and patient information for as long as needed to provide care, maintain accurate medical records, meet veterinary record-retention requirements under Utah law and the laws of other states where we operate, satisfy tax, accounting, and insurance obligations, and resolve disputes. When information is no longer needed, we delete it or anonymize it in accordance with our retention practices.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect your information from loss, misuse, and unauthorized access, disclosure, or alteration. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please do not send full payment card numbers or other highly sensitive information by ordinary email or text message.
Your Choices and Rights
Marketing emails. You can unsubscribe from promotional emails at any time by clicking the unsubscribe link in the message. You will still receive transactional messages about appointments, care, and billing.
Text messages. Reply STOP to any message to opt out, as described in Section 4.
Access and correction. You may request a copy of your horse’s medical records or ask us to correct inaccurate client information by contacting us.
State privacy rights. Depending on where you live, you may have additional rights under state privacy law, such as the right to access, correct, delete, or obtain a copy of your personal information, or to opt out of certain uses. To exercise these rights, contact us using the information in Section 12. We may need to verify your identity before responding, and some requests may be limited by our legal obligation to maintain veterinary records.
Children
The Site is intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to remove it.
Third-Party Websites
The Site may link to websites operated by others, such as online pharmacies, payment portals, insurers, breed registries, or social media platforms. This Privacy Policy does not apply to those sites, and we are not responsible for their privacy practices. We encourage you to review their policies before providing any information.
Contact Us
If you have questions about this Privacy Policy, want to exercise a privacy right, or want to update your contact or communication preferences, contact us at:
South Valley Equine
122 West 400 North
Saratoga Springs, UT 84045
Phone: (801) 254-2333
Email: [email protected]
Please mention that your message concerns a privacy matter so we can route it to the right person.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The updated version will be posted on this page with a new “Last Updated” date. If we make material changes to how we use your information, we will provide additional notice where required by law.